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2015年 03月 07日
calligraphy on the receiving awards. The whole left shoulder since the beginning of the dragon, the leading head to the sky, the tail winds to the cuffs, the dragon and the Chinese calligraphy pictographic charm reflects the mood to the extreme. The tail section of the Thames will be more into the image of London strokes, the Chinese culture and London landmarks subtly fused together, meaning Chinese dragon Brilliantness the Thames; look champion Long dress zipper chest area, you will find another a "dragon" mark, after carefully selected designer fabrics, textures, especially showing Interfax texture; cloud patterns collar at the 2008 Olympic Games on the one hand to accept the award derivative suits, on the other hand with the overall shape of the dragon, dragon clouds constitute a magnificent sight; LingJiangFu English CHINA font back into the Chinese dragon design, both the English alphabet, is about to fly out of an Oriental dragon. Cultural
integration in Britain again to the extreme; the Olympics is not only to air jordan 6 show the strength of the national sports arena, but also the stage of the world's diverse cultural, Anta hope Chinese sports delegation wearing "Champion Long service" to the world output of Chinese Dragon Culture the essence of traditional Chinese culture show the charm. If we say that the upcoming Olympic Games in July ignite the flames of war, then the London Olympics sponsor, "Running", as early as the end of the Beijing Olympic Games four years ago, had already started. For example, the Chinese delegation the most attention, the players dress in costume Anta podium; Li Ning grabbed gymnastics, diving, table tennis, shooting, badminton, five branch "Gold Dream Team" sponsorship rights
. Moreover, Anta, Li Ning, and other domestic sports brand has also sponsored a air jordan 3 number of foreign delegations or sports teams, will debut along with them to London. Olympic sports brand sponsors In fact, there are more than two-thirds of sports equipment and apparel are made by Chinese companies on this year's Olympics, the Chinese enterprises can say is behind the London Olympics biggest "invisible" sponsors. On the London Olympics, there are more commodities, sports equipment, engineering and construction are all from China. 2008 Beijing Olympic Games to make several major sports brands have earned pours a moment, however, is different from the Beijing Olympics, this year's London Olympics for local brands, or the lack of home-court advantage,
2015年 03月 07日
too. Far out of the country for the London Olympics, the Chinese sporting goods companies realize how should leveraging? London Olympics brings to the enterprise is the performance rebound or reversal? Running known enterprises upcoming London Olympics, eager for out of the woods sporting goods companies, the role as much as a shot in the arm, no matter nike hypervenom phantom which company will not be taken lightly, and appropriate measures if the performance is expected to achieve a rebound; if the performance a little better, the entire industry make a turnaround is also something that is impossible. Therefore, the Olympic snatch resources therefore presents tense situation. Domestic sports brands such as Anta, Li Ning, special steps, elegant birds ...
.... Games for reliance should not be underestimated. Around the 2012 London Olympics, the Chinese Olympic delegation, Li Ning signed in gymnastics, diving, table tennis, shooting, badminton, five detachment nike mercurial vapor ix of sponsorship; Anta provide equipment for the Chinese sports delegation to accept the award expedition of 10 international Olympic events, the Olympic provide multi-faceted professional equipment for the delegation; Erke IOC reached an agreement with Iran; Jordan will be for Kazakhstan, Turkmenistan, Mongolia Three design teams receiving awards such as the London Olympic Games. "On the opening day, LOCOG officials and representatives of some athletes will be wearing clothing Nanshan collective appearance." Responsible for batch production
orders Nanshan clothing factory manager Wang Xun Bowen told reporters. According to Song, general manager of Friends of Nanshan Textile Garments, last year, Chinese companies Nanshan apparel company Bowen factory has passed three audits, the London Olympic Games successfully signed orders for 11,000 units. 11 000 units of luxury parade suits, both men's. It is worth noting that, due to the time difference and other relations affect the London Olympics and the Beijing Olympic Games there are some differences, four years ago, China's sports market seems just too excited, and even has some overdrawn. Although the domestic sports brands will participate in these events, but the intensity is certainly not compared to four years ago. But nowadays,
2015年 03月 07日
the London Olympics is the time to go to war, how should these brands identify their marketing positioning, these have yet to be examined in depth industry. In fact, mature companies in addition to sponsoring sponsoring theory requires its own funds, but also have one to three times to prepare additional marketing funds to strengthen this effect; and finally, local sports brand also consider whether there is sufficient expertise to the entire sponsorship to do so invested to achieve maximum output. SMEs up to billions of dollars in huge amounts of money invisible threshold, as well as a large number of giant strength competitor is cross in front of nike mercurial superfly fg a stumbling block for SMEs. Title sponsor, partner, designated products, advertising, sports celebrity endorsements,
etc. These traditional way for SMEs to participate in the Olympic Games can not afford, a business must complete the required import time Olympic marketing is relatively long, therefore, a considerable number of small and medium companies believe that the Olympic marketing and sports marketing is big business thing, only to watch the part of SMEs. This concept is nike magista obra fg largely hindered many businesses occasion of Olympic marketing, corporate marketing, with the Olympic Games is not to their size, but that could find a suitable and perfect docking with the brand platform. In fact, SMEs do not have to participate in the Olympic sponsorship racking his head, squeezed into a large list of sponsors, in fact, big events such as the Olympic Games this kind involves
a wide range of SMEs with their own advantages can seize more events surrounding resources . Jiaxing City, Zhejiang Yunlong Garment Co., general manager of Long recent good mood, by his last batch of factory production, 15,000 football fans and clothes, was transported to London Olympic stadium and around the world. At this point, any of the dragon for the successful completion of this total 127,000, involving 17 countries, serving Olympic fans task orders. "The total amount of the order of $ 100 million and the total amount is quite large, from last year to begin preparations for this order of." Long said either. In addition, a company called Ningbo Gallop business clothing manufacturers won the London Olympic Games torch 500 sportswear production
2015年 03月 07日
tasks. LOCOG officials announced the news show, the London Olympics there were about 70,000 copies of the contract and the resulting direct supply chain, may produce a total of 75,000 business investment opportunities, business opportunities brought about $ 8 billion, which is the domestic SMEs can participate. Take care everyone Olympic souvenirs, for example, the United Kingdom due to the high cost of production, 90% of the London Olympics souvenirs are foreign manufactured products made in China is to reach 65%. In addition, athletes brooch, manufacture of sports apparel fabrics, fans, cheerleaders uniforms, stadium seating, the Olympic Village furniture ...... obscurity many domestic SMEs are involved in them. Yesterday, the sports brand
Nike superstar announced stationed Lynx official flagship store opened. So far, the world's top ten sports brands, nine have been stationed Lynx official flagship store opened. Insiders pointed out that the rapid development of China electrical environment is an integral part of high-end sports brand retail market. Nike settled Lynx focus on user experience is reported, Nike will continue to launch Lynx Lynx in the first paragraph, limited edition sports shoes and apparel. Nike attaches great importance adidas predator instinct fg to the Lynx shop user experience in commodity main search page that shows the available colors of goods, cell enumeration, consumers do not have to enter the details page will be able to browse the merchandise information. Lynx while Nike's flagship store, the sam
below some money selling product lines, new products and Lynx store synchronization, including FreE series of light through the type of shoes, Air Force One series, NBA star endorsement money and so on. From adidas 11pro trx fg Lynx sports brand in the first quarter sales data, currently Nike's sales in Lynx highest, followed by Adidas and Li Ning [4.46 1.60%]. Insiders said the international sports brand select network of sales channels, not only to extend the performance and, more importantly, they can be used at very low cost to expand sales channels. Sports merchandise sales growth rate of 300% Lynx data show sports goods grew very rapidly in the Lynx's sales, compared with last year growth rate of 300%. Relative to the movement of equipment and other products, shoes, clothing and
2015年 03月 07日
more popular. Sports products have accounted for about 30% of the cheap toms shoes Lynx traded throughout the apparel category. For high-end sports brands, second and third tier cities precipitated a large number of fans. While these groups have the spending power, but really participate in sports brands rarely, online sales just to be the best way to Nike and other brands of high-end sports promotion in these densely populated places. Do not have to shop the store, and the latest styles can be synchronized through the network, to bring more consumer groups. This way not only to deduct the winning competitor Nike could become a weapon, it could cope with the challenges brought about by the rise of local brands in a short time. NBA Finals ended at the same time, another
war without smoke also concluded. Li Ning invested heavily succeed Anta, CBA league next five years to become the primary sponsor. The next five years, CBA All teams are wearing Li Ning. Li Ning dropped heavily in toms shoes mens the end is how much? Anecdotal, is 5 years 2 billion, 400 million yuan per year. This number might differ, but generally not much. 7 years ago when ANTA CBA won the main sponsor of the rights, only less than 20 million annual investment. 7 years, growing into each CBA team, CBA gradually enhance brand value. If you press value accounting, seven years ago, each CBA team average annual investment of about 7 million; to last season, CBA17 teams average more than 35 million yuan has been invested. In other words, the brand value of at least 5 Fan
doubled. According to this figure count, right now the main sponsor of the value should be between 100 million-100 million 50 million. 400 million yuan each year, equivalent to at least the estimated value of the two has turned a somersault. This is the industry's largest sports market questions. The deal, Li Ning is not expensive to do? To be honest, really expensive enough. That's because they do not Guimai not come. This past season, the CBA, is known as the most influential in the history of CBA season, eventually winning MasterCard Center in Beijing, the impact of CBA in large metropolitan markets pushing on a peak. Have this background, the price tag would add a layer. Then comes just infront of the operating company and the CBA contract expired CBA
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